Marketing Course Catalogue
Curated pathways blending strategic insight, creative execution, and data fluency. Each course equips you with high-impact skills aligned to Marketing Training and Professional Marketing Skills goals.
Strategic Development
Core Marketing Strategy Pathways
Strengthen marketing leadership, influence stakeholders, and deliver measurable outcomes.
Integrated Campaign Architecture
Blueprint cohesive cross-channel campaigns, ensuring brand consistency and performance management.
- Strategic planning sprints with executive alignment canvases
- Channel orchestration for social, search, and offline touchpoints
- Measurement dashboards to manage campaign health
Marketing Leadership Accelerator
Transition from manager to strategic leader with influence across product, sales, and customer success.
- Stakeholder negotiation and board presentation masterclasses
- Marketing financial acumen and budgeting frameworks
- Team enablement, coaching, and governance playbooks
Brand Strategy Studio
Craft resonant brand platforms grounded in audience insight and cultural intelligence.
- Brand archetypes, positioning, and architecture frameworks
- Narrative and messaging systems for global-local coherence
- Brand measurement and governance dashboards
Product Marketing Mastery
Align product value with market demand, elevating commercial impact.
- Go-to-market planning, launch orchestration, and enablement
- Persona development and customer validation loops
- Competitive intelligence and narrative differentiation
Digital Marketing
Performance and Digital Experience Courses
Blend analytics, experimentation, and creative delivery to accelerate digital performance.
Digital Experience Optimization
Orchestrate seamless customer journeys that convert and retain audiences.
- Customer journey mapping and channel alignment
- Experiment design, personalization, and growth frameworks
- Data storytelling for executive stakeholders
Lifecycle Marketing Automation
Implement marketing automation strategies across acquisition, onboarding, and loyalty phases.
- Lifecycle blueprinting with behavioural triggers
- Marketing operations governance and segmentation
- Measurement frameworks for retention and advocacy
Content and Story Design
Create purposeful content ecosystems that nurture communities and demand.
- Editorial planning, story architecture, and tone guides
- Channel repurposing and production workflows
- Performance analysis across media formats
Marketing Analytics Studio
Translate data into strategic narratives and experimentation insights.
- Attribution modeling and marketing mix evaluation
- Dashboard design for marketing and revenue teams
- Data ethics and compliance for global teams
Specialist Tracks
Special projects and executive intensives
Tailor-made programs for teams requiring bespoke support, research, and immersive strategy design.
Bespoke Team Enablement
Partner with Polypesruw facilitators to design custom workshops, CX innovation sprints, and marketing operations training tailored to your organisation.
- Needs analysis and skill diagnostics
- Hybrid delivery across in-person and virtual formats
- Measurement framework to track capability uplift
Executive Marketing Retreat
Immersive residential experience hosted in Ireland focusing on leadership alignment, trend forecasting, and innovation roadmaps.
- Strategic foresight labs and scenario planning
- Peer-to-peer roundtables with Irish marketing leaders
- Actionable roadmap development and follow-up coaching